MISSION
• To maintain our leadership in the news, entertainment and media sectors
• To compete in global markets

VISION
• To develop media tools for news, education and entertainment; and make these tools more widely accessible
• To use innovative methods to deliver content to all customers
• To be one of the world's leading media companies

VALUES
• Reliability and responsibility
• Creativity and leadership in innovation
• Rapid decision-making
• Teamwork

STRATEGIES
• To provide customer-focused services
• To develop special products for readers
• To produce content using traditional brands
• To keep pace with advances in technology
• To diversify and enhance content distribution channels using innovative methods
• To provide customized information and entertainment products and tools.
• To diversify and expand sales and distribution channels
• To collaborate with leading global media companies